How Kolkata's HMD Labs Automated B2B Operations for 100+ Partners with Flabs
Kolkata’s leading NABL-accredited lab eliminates manual report delivery and achieves an 85% reduction in administrative effort through digital partner empowerment.
Client Overview: The Hub of Kolkata’s B2B Diagnostics
Health Max Diagnostics (HMD Labs), based in Kolkata, stands as a cornerstone of the diagnostic infrastructure in West Bengal. As a high-volume, NABL-accredited B2B laboratory, HMD serves a vast network of over 100 B2B partners, including collection centers, nursing homes, and hospitals. Their reach extends from urban Kolkata into the heart of rural West Bengal, processing over 18,000 test reports monthly through a franchisee model.
The Challenge: The Limitations of "Offline" Operations
Despite their technical expertise, HMD’s growth was being stifled by an outdated offline management system. Serving a geographically dispersed network of B2B clients created significant operational friction:
Accessibility Barriers: Being tied to an offline system meant data was isolated within the lab's physical systems.
Manual Dispatch Bottlenecks: Staff spent hours manually delivering reports to B2B partners via email or physical means, leading to delays and potential errors.
Information Blackouts: Partners had no real-time visibility into the status of their referred samples, leading to a high volume of incoming calls for status-check inquiries.
Financial Complexity: Tracking outstanding payments, client-wise billing, and dues across 100+ partners was a monumental manual task prone to reconciliation issues.
The Flabs Transformation: Moving to the Cloud
HMD partnered with Flabs LIMS to transition from a localized offline setup to a dynamic, Cloud-Based LIMS Ecosystem. The solution focused on transparency and self-service for HMD’s B2B partners.
Key components of the Flabs implementation included:
A Unified Cloud Platform: Moving all lab operations to a secure cloud infrastructure, accessible from any device, anywhere.
Dedicated B2B Partner Portals: Each of the 100+ clients received their own secure login to track their specific cases.
Instant Digital Delivery: Automated report publishing, allowing partners to download results the moment they are authorized.
Real-Time Financial Dashboards: Integrated billing modules that allow both HMD and their partners to view clear, real-time statements of dues and settlements.
End-to-End Sample Status Tracking: A transparent "Track & Trace" system for samples, reducing the need for phone-based coordination.
The Results: Strengthening the Partner Network
By digitizing the B2B layer, Health Max Diagnostics shifted its focus from administrative coordination to diagnostic excellence.
The Impact of Digital Modernization:
85% Reduction in Manual Effort: Automated report delivery liberated the staff from hours of repetitive work.
Enhanced Partner Autonomy: B2B partners now enjoy 24/7 real-time access to patient data, significantly increasing their trust and satisfaction.
Financial Transparency: Real-time visibility into billing has streamlined collections and reduced disputes with B2B partners.
Ease of Communication: The report status & notifications now helps B2B clients to stay updated for each case they refer to HMD labs.
Scalable Growth: With the coordination bottlenecks removed, HMD is now equipped to onboard more B2B partners without increasing their administrative headcount.
“Transitioning to Flabs was the turning point for our B2B operations. We've moved from chasing reports and payments to a system where everything is available at a click. It has fundamentally changed how we support our partners.”
— Management, Health Max Diagnostics
Summary of Success
Client: Health Max Diagnostics (HMD Labs)
Location: Kolkata, West Bengal
Key Achievement: Digitization of 100+ B2B partner workflows
Primary Benefit: 85% reduction in report delivery effort and 100% transparency in partner billing.